For contractors and home-service trades
The next job just called. You were on a roof.
Helmgrove texts your missed callers on mobile numbers back within about a minute, in your words, and sends you an alert with who called and what they need. So you can call back first, while they're still deciding.
The 7-Day Missed-Call Rescue for contractors. Free for the first 3 businesses, in exchange for honest feedback and permission to share the real numbers. 3 of 3 spots open.
Want to see it first? Text me and I'll run a live test on my own phone while you watch.
(615) 555-0123
“Hi, I've got a leak over the kitchen. Can someone look at it this week?”
The problem
You don't miss calls because you don't care. You miss them because you're working.
On a roof. Under a house. Running a saw. Walking a bid. Driving between jobs. After five, when the office goes home. The phone is your sales pipeline, and it rings while your hands are full.
If you run Google Local Services Ads, a missed call during business hours counts as a lead when the caller stays on the line more than 20 seconds, unless Google rules it invalid.
From Google's own help page for Local Services Ads. That means you may be paying for calls that went to voicemail.
Before you buy more leads, answer the ones that already called.
How it works
Three things happen when you miss a call.
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They call. You can't pick up.
They call while you're on a job. If nobody answers, the call forwards behind the scenes. Your number doesn't change.
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Mobile callers get a text within about a minute.
It's from your business, in your words, and it says it's automatic. It asks what they need.
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You get an alert.
Who called, what they need if they said, and how to reach them. You, your office or your crew lead calls back. A person always takes it from there.
What the caller gets
The texts your callers would get.
Written in your words and approved by you before anything goes live. Each one says who it's from and that it's automatic, and STOP works.
Example texts. Fictional businesses.
Example Roofing Co. (automatic text): Sorry we missed your call. We're probably up on a job. What do you need help with? A person will follow up. Reply STOP to opt out.
Example Roofing Co. (automatic text): Thanks for calling. We're closed for the night. Tell us what you need and the best time to reach you, and a person will follow up during business hours. Reply STOP to opt out.
Example Roofing Co. (automatic text): Got your request from our website. A person will reach out during business hours. Reply here with any photos or details. Reply STOP to opt out.
The 7-day plan
Exactly what happens, day by day.
Your part, in short pieces: a setup call of about 15 minutes, about 15 minutes to read and approve your texts, a test call together on go-live day, and a 10-minute review on day 7. Helmgrove does the rest.
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Day 0
Setup call
We talk for about 15 minutes. You tell me how you answer the phone and what customers usually ask. I write the texts in your words, and you approve them. I file your texting registration with the carriers the same day, and you get the monthly price in writing. Have your business's legal name, address and EIN handy (the number on your tax paperwork). The carriers need them to register your texting number. No EIN? Tell me and we'll sort it out.
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Day 1
Go live
Once the carriers approve, I switch on forwarding for unanswered calls. We make a test call together, and you watch the text and the alert land.
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Day 2
First check
I read every missed call and every reply from day 1. If a text reads wrong, I fix it with your OK.
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Day 3
After hours
Where your website form or message inbox allows it, after-hours inquiries get a reply too: by text if your form asks for permission to text, otherwise by email or in the same inbox.
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Day 4
Midweek count
You get a short message with the count so far: missed calls, texts sent, replies.
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Day 5
Tune up
I test it again from a different carrier and tighten anything that's slow or unclear.
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Day 6
Weekend watch
I check that nights and weekends are covered, because that's when calls are most likely to go unanswered.
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Day 7
Review
Ten minutes with the numbers. You decide yes or no. Nothing bills either way.
The weekly count
What the weekly count looks like.
One short summary each week, in plain numbers, so you can see what happened to your missed calls.
Example weekly count. Fictional business.
| Missed calls | 11 |
|---|---|
| Texts sent | 9 |
| Customers who wrote back | 4 |
| Couldn't text (landline or blocked) | 2 |
Check it against your own call log.
Live demo
The live demo line is coming soon.
Soon you'll be able to call a number, let it ring out, and watch the text land on your phone. Until then, text me and I'll walk you through exactly what your callers would get.
(559) 840-7710
Your numbers
What are missed calls worth to you?
Put in your own numbers. This is your estimate, not a promise of results.
New-customer calls going unanswered each month
–Work you'd normally win, each month
–What all of those callers were shopping for, each month
–Your estimate from your own numbers. Not every caller would have hired you, which is why the win rate is in there, and Helmgrove doesn't promise sales. Nothing you type here is saved or sent.
Compare
How Helmgrove compares to what you've been pitched.
| Option | Who sets it up | Answers the live call? | How it's usually priced | Usual terms | Who keeps the number if you leave |
|---|---|---|---|---|---|
| Voicemail | You | No | Free | None | You |
| Do-it-yourself phone app | You | Some include an AI call agent | Per user, per month | Usually monthly | You |
| Texting and reviews platform | You, after a sales call and onboarding | Some have AI assistants | Monthly plan. Ask for the price in writing. | Monthly or yearly. Read the renewal terms. | Check your plan |
| Job-management software add-on | You | Some add-ons answer and book | Monthly plan plus add-ons | Monthly or yearly | Check your plan |
| Lead service (pay per lead) | They send you leads | No. They pass the lead to you. | Per lead or by membership | Varies | Not applicable |
| Answering service | They do | Yes, a person | By the minute or by the call | Varies | You |
| Marketing agency package | They do | Varies | Monthly retainer, often with a setup fee | Varies | Ask who owns the number and the account. |
| Helmgrove | Done for you, in your words | No. It texts the caller and alerts you. You call back. | One flat monthly price, in writing before you start | Month to month. Cancel with a text. | You keep your business number. Who holds the texting account is in writing before you start. |
General descriptions of each type of service as of October 2026. Individual products vary, so check yours. If you want a person answering every call live, an answering service is the right buy.
Founding pilot
Founding pilot: 3 of 3 spots open
I can set up 3 by hand and watch them closely while it's new, and that's all I can do at one time. The 3 spots are shared across contractors, dealers and marinas.
The first 3 businesses get the 7-Day Missed-Call Rescue set up free. In exchange, I ask for three things: honest feedback, permission to share your real numbers (you approve exactly what's shared), and introductions to other owners if you're happy with it.
A testimonial is optional. If you give one, it's in your own words, good or bad, and you approve it before it's used. The free setup doesn't depend on what you say.
Before we start, you get the monthly price in writing. After day 7, nothing renews and nothing bills. If you say no, your business number stays yours, your contacts and message history are yours to export on request, and the scripts are yours too.
The guarantee
I guarantee the work, not your sales.
Pilot guarantee
Live, or I keep working free.
The 7-day clock starts the day the carriers approve your texting number. I file that registration the day we talk, and I tell you the day it clears. If missed calls from mobile numbers aren't getting a text back within about a minute by day 7, I keep working free until they are. If the carriers turn down your registration and we can't fix it, I'll tell you why and the pilot ends. You owe nothing.
I can't promise you more jobs, and anyone who does is guessing. I can promise your missed callers hear back.
Texts go to callers on mobile numbers, usually within about a minute. Delivery depends on the carriers.
Who's behind it
My family's in construction. I know the owner is the estimator, the foreman and the guy who answers the phone, and he can only be one of those at a time. I'm based in Clarksville, and I'll set this up with you in person.
JesseJesse Martinez · Clarksville, TN
Questions
What owners ask first.
What does it cost after the week?
I tell you the number before you agree to anything, and then I put it in writing before we start. It's one flat monthly price for your business, month to month, and it covers the texts, the lead alerts, the weekly count and the day-7 review. The written price lists exactly what it includes, including any provider or carrier fees, so nothing surprises you. If the number doesn't make sense for you, we stop there and it cost you nothing. Nothing bills without your yes.
My job software already has a texting or receptionist feature.
Some do, and some are switched off or half set up. Call your business number from a cell phone and let it ring out. If you get a text and an alert within a minute, keep what you have. If not, Helmgrove works alongside your software.
I've been burned by a contract before. What are the terms?
Month to month. Cancel with a text. Nothing bills without your yes, and you get the price in writing before the pilot starts. Your business number stays yours. Your contacts and message history are yours to export on request. The scripts are yours too. The full terms are on the pilot page.
Can't I do this myself for the price of a phone plan?
Yes, and for some owners that's the right call. You'd register your number for business texting, write the replies, set up forwarding, test it on each carrier, and track the numbers. Helmgrove does all of that for you, and you try it for 7 days before paying anything.
Is this a robot talking to my customers?
Not a voice robot. One short automatic text, in your words and approved by you, and it says it's automatic. Then you or your crew call back. It never quotes a price or promises a day.
What do I see on my phone, and how do I reply?
You get an alert with the caller's number and, if they wrote back, their own words. To answer, call or text them from your own phone, like you do now. On go-live day we make a test call together, and you watch the alert land. How the alerts reach you is set up with you on the setup call.
My customers are old school. They call, they don't text.
Then the text costs you nothing. The alert still puts their number in your hand within about a minute, so you call back while they're still deciding.
I don't miss that many calls.
Check in two minutes: open your recent calls and count last week's missed ones. The pilot counts them for you. If it's close to zero, you don't need Helmgrove, and I'll tell you so.
Who's behind this? I've never heard of you.
Me, Jesse Martinez. I'm 19, and this business is new. My family's in construction, and I've worked a powersports sales floor and a marina. I'm doing the first 3 setups free, in exchange for honest feedback and permission to share the real numbers, so you can judge the result instead of my pitch. Want to see it first? Text me and I'll run a live test on my own phone while you watch.
Are you a registered, insured business?
The business is Helmgrove LLC. That is the name on the pilot terms, the SMS terms and the privacy policy. If you need to see something before you agree, ask me, and I'll tell you straight what I have and what I don't. What I'm responsible for, and what I'm not, is in plain words on the pilot page.
Do I have to change my number or my phone system?
Usually not. Your number stays. Unanswered calls forward behind the scenes, and I check how your carrier handles it before we start. The text comes from a local texting number set up for your business, and the first line is your business name.
Is this legal? Will my number get flagged as spam?
Helmgrove texts only people who just contacted you. Each text says who it's from and that it's automatic, and STOP works. I file your texting registration with the carriers before we start, which is what keeps business texts from being blocked. I'm not a lawyer, and the terms say so.
Will it text my crew, my suppliers or my family?
Not if you tell me not to. On the setup call you give me the numbers that never get a text: crew, subs, suppliers, family. I read the replies in the first week and take off anything that shouldn't be there.
Does it answer leads from lead-service apps or ads?
It covers calls to your own number, and website inquiries where your form asks for permission to text. A lead that arrives inside a lead-service app stays in that app, and I don't touch it.
Are you local?
I'm based in Clarksville, Tennessee. Where I work: Clarksville, Nashville and Middle Tennessee in person; anywhere in the U.S. by phone. Setup by phone is one call and a forwarding step. The texts go out whenever you miss a call, whatever time zone I'm in. My cell still has a Fresno area code from when I lived in California.
I need more leads, not faster replies.
Every lead you pay for or earn still has to get answered. The cheapest new job is the caller who already rang you and got voicemail. Start there. Once that's handled, getting more is a separate conversation.
What's the catch with free? What happens after the week?
For the first 3 businesses: honest feedback, permission to share your real numbers (you approve what's shared), and introductions if you're happy. After day 7, nothing renews and nothing bills. You already have the monthly price in writing. Say no and you keep everything.
Who owns the number, the contacts and the messages?
Your business number stays yours, always. Who holds the texting account, and how you take it with you if you leave, is written down before you agree to anything. Your contacts and message history are yours, and I'll export them for you on request. The scripts are yours too.
How much of my time does this take?
A setup call of about 15 minutes, about 15 minutes to read and approve your texts, a test call together on go-live day, and ten minutes on day 7. Helmgrove does the rest. For the carrier registration I also need your business's legal name, address and EIN.
What about callers on landlines or blocked numbers?
They can't receive texts, so they won't get one. You still get the alert with their number when it shows, so you can call them back.
Why doesn't it start tomorrow?
The carriers approve business texting before it goes live. I file it the day we talk and tell you the day it clears. Your 7 days start then. From the setup call to the day-7 review is usually about two weeks, sometimes longer, because the carriers take a few days to approve.
What if something breaks on a Friday night?
The texts run on their own, nights and weekends. If something looks off, text me and I'll reply within one business day. You can test it anytime with one call from your cell. Forwarding lives on your own phone account, so you can turn it off yourself if you ever need to, and I'll show you how at setup.
Does it use AI?
I use AI tools to help draft and build. The texts your customers get are fixed messages you approved. Nothing makes things up in a conversation with your customers.
Next time it rings on a job site, the caller hears back.
A 15-minute call to see if this fits. If it does, we set it up on a second short call. If it doesn't, I'll tell you.
Contact
Tell me about your phone.
I'll reply within one business day. Prefer to talk? Call (559) 840-7710.